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文件名称:商务英语写作(修订版)第十一章课件.pptx
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高等学校英语拓展系列教程

Chapter11LettersofApologyandCongratulation道歉信与祝贺信

ChapterContentsofthischapterI.Introduction11LettersofApologyandCongratulationII.SampleAnalysisIII.SampleContrastIV.UsefulPatternsandSentencesV.CondolenceLetters(additional)

ChapterI.Introduction1.Lettersofapology11LettersofApologyandCongratulation2.Lettersofcongratulation

Chapter1.LettersofapologyApologiesarenecessary—foryourownpeaceofmindandforthegoodrelationshipwiththeoffendedperson.Whenyouhavetoapologize,youmustbesincere,direct,brief.Thewritershouldapologizedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessoftheerrors.Thatreinforcementwouldworkagainstthepurposeofapology.LettersofApologyandCongratulation11

Chapter1.LettersofapologyEmpathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.Anunsolicitedletterofapologyremovedabarrierorevenpreservesabusinessrelationship.LettersofApologyandCongratulation11

Chapter1.LettersofapologyBeginwithanapologyandrevealthepurposeoftheletter.Presentthespecificsituationforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusinessorpersonalrelationship.LettersofApologyandCongratulation11WritingPrinciples:

Chapter2.LettersofcongratulationSendinglettersofcongratulationprovidesaverygoodwayforbusinessmentobuildgoodwill,fortheyarealwayspositive.Howdelightedwouldyoubetoreceivealetterofcongratulation!Therearemanysituationscallingforcongratulations,suchaselection,promotionormanyothersignificantachievements.LettersofApologyandCongratulation11

Chapter2.LettersofcongratulationBeginwiththereasonforwriting.Youshouldpresentcongratulationsatthefirstpartoftheletter.Tellhowyoulearnaboutthegoodnewsandmakethereaderfeelcer