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文件名称:商务英语谈判课件 Chapter 4.ppt
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外语教学与研究出版社ChapterFourStrategiesandTacticsofBusinessNegotiationCONTENTS4.1MajorPersonalStylesandTeamStyles4.2StrategiesandTacticsI.ChooseaPersonalStyleThatFitsII.MajorTeamStylesMajorPersonalStylesTeamStylesChooseaPersonalStyleThatFitsTeamleadersmustbeonguardagainstmemberswhoendeavortoutilizestylesthatareincompatiblewithteamgoals.TendifferentpersonalnegotiatingstylesAggressive:runroughshodoveropponentswithlittleregardfortheircounterpart’spositionsCompliant:thecompliantsidehas“runtheclockout”andwillstartdemanding“paycheck”forearlierconcessions.ItcanbeeffectivebutonlywhenusedbyhostsPassive:rarelypresenttheirownprograms;instead,theynitpicktheopposition’sprograminanefforttokeepthemonthedefensiveImpassive:arepurposelyunreadableChooseaPersonalStyleThatFitsTechnical:centersonthedataoftheproductorserviceunderdiscussionandcountsontheoppositionbeingworndownbytheonslaughtoftechnicaldetailsSecretive:eliminatesoutsidepressureandfocusestheparticipantsontheissuesExploitative:determinewhichweaknesstoexploitandwhenAmbivalent:negotiatorsneverconsciouslychoosebutisoftenthereasacharacterdefaultFleeting:advocatesspeedinordertocoverdeficienciesintheirownpositionanddeflectthestrengthofcounterparts.Social:emphasizesthesocialaspectsofthenegotiationinanattempttoswaycounterpartsMajorTeamStylesConsensus:Itallowstheteamtoshareauthorityandresponsibility.Itisatimeconsumingstyle,butithasthevirtueofbeingdifficulttopenetrate.Platoon:Thisstylerunswithsmallsub-teamsthathaveindependentteamleadersanswerabletosingleCN.Itisusefulwhenlargenumbersoftechnicalspecialistsmustbebroughtalongfornegotiations.MajorTeamStylesHierarchical:Thisstyleisusedbytheteamswhichchoosetopassalldecisionsthroughth