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CONSUMERSBRANDS
Targetaudience:Online
pharmacyshoppersinKoreConsumerInsightsreport
September2024
ConsumerInsightsTargetAudienceReport
Introduction
ReportoverviewConsumerInsightsGlobalmethodology
(1)
Thisreportanalysesconsumerswhoanswered
’’Onlinepharmacy’’tothemulti-pickquestion’’Wherehaveyouboughtmedicationinthepast12months(prescription/overthecounter)?’’.
ThereportoffersthereaderacomprehensiveoverviewofonlinepharmacyshoppersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkonlinepharmacyshoppersinKorea(’’targetaudience’’)againsttheaverageKoreanconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
?12,000+forcountrieswiththeextendedsurvey(includingKorea)
?2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
?ContinuousfromJanuarytoDecember
?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofSeptember2024
OnlinepharmacyshoppersinKorea
Managementsummary:keyinsights
DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints
Onlinepharmacyshopperstendtobeyounger,50%areMillennials.
57%ofonlinepharmacyshoppersaremale.
Manyonlinepharmacyshoppershavealowannualhouseholdincome.
26%ofonlinepharmacyshoppersliveinacit