BrandFinance
SouthKorea150
2024
TheannualreportonthemostvaluableandstrongestSouthKoreanbrands
September2024
BrandFinanceSouthKorea1502024/south-korea2
Contents
AboutBrandFinance3
Foreword4
AlexHaigh,ManagingDirector,BrandFinanceAsiaPacific
RankingAnalysis7
SectorAnalysis15
BrandValueRanking(USDm)21
Methodology24
OurServices30
?2024Allrightsreserved.BrandFinancePlc.
About
BrandFinance
Theworlds
leadingbrandvaluation
consultancy
Forbusinessenquiries,pleasecontact:
AlexHaigh
ManagingDirector,AsiaPacific
a.haigh@
Formediaenquiries,pleasecontact:
Gayathri
MarketingDirector,AsiaPacific
g.saravanakumar@
Forallotherenquiries:
enquiries@
+442073899400
BridgingthegapbetweenMarketingandFinance
BrandFinancewassetupin1996withtheaimofbridgingthegapbetween
marketingandfinance.Formorethan25years,wehavehelpedcompaniesand
organisationsofalltypestoconnecttheirbrandstothebottomline.
Quantifyingthefinancialvalueofbrands
Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking
brandsacrossallsectorsandcountries,wepublishover100reportsannually.
Uniquecombinationofexpertise
Ourteamshaveexperience
acrossawiderangeofdisciplines
frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.
Pridingourselves
ontechnicalcredibility
BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteof
CharteredAccountantsinEnglandandWales,isthefirstbrandvaluation
consultancytojointheInternational
ValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO
20671)andourmethodology,certifiedbyA