SmottlesImprovingparent-childinteraction1Parentsdonotknowhowtheirchildrenaredoingininschooluntilit’stoolatetodoanything.
UNIQUEVALUEPROPOSITION2ImproveParent-ChildInteraction.Giveparentspeaceofmindwhentheirchildrenareinchildcarecenters.Giveparentsabenchmarkonhowtheirchildrenaredoing.Improvethehealthofchildren
SYSTEMArchitecturePRODUCTGraphicalUserInterface(GUI)–WebApplicationApplicationProgrammingInterface(API)–SOAP/RESTDeviceManagementInterface(DMI)HorizontalSolutionsDrinkViewParentsActiViewAmbientViewSecurityViewBenchmarkSchoolMilitaryHospitalPrisonElderlyHomeChildcareCenterAnimalResearch3
ProductfeaturesWaterFlowsensingHumidityTemperatureAccelerometerBluetoothRMB2504
ProductfeaturesWaterintakechartsTemperaturechartsHumiditychartsSmsalerts/pushnotificationsBenchmarkwotherchildrenActivitytrackingBasicF.O.CPremium9.99/month5
PARENT-CHILDINTERACTIONPlantPhoto(DynamicGrowing)CharleneTanWaterGainedIndicator:WaterPlantChartsStoreAchievementsChildreturnhometosyncwithparent’sphoneGainin-gamewatertowaterplanPlantgrowupPlantwillflower(Levelup)afterenoughwaterisgiven.Abilitytopurchasepremiumplants6
CompetitormatrixSmottles7Smottles(SM)OEMCartoonWaterBottle(CW),NalgeneKids(NK),KidsBasix(KB),CotigoKids(CK),CamelBakKids(CB),PhilipsAvent(PA),Nuuk(NU),Pigeon(PN),BluFit(BF),HydraCoach(HC),TheHugbyCaktus(TH),i-dration(ID),Sleevely(SY),Mimo(MM)MarketCommonalityDimensions-MarketSegment:Childrenage2-6.-ProductsFeatures:WaterIntakeTracking,ActivityTracking,MobileAppandAnalytics.-GeographicalMarket:Worldwide.ResourceSimilarityDimensions-Talent:ProductDesigner,EmbeddedSystemEngineers,ComputerEngineer,ExperienceinChildrenindustry.-TechnologyCapability:Sensing,materials,andUserExperience.-DistributionsChannels:Onlinestore,DistributionPartners(BabiesRUs,Watson,Guardian,Amazon).