Commentson“E-RetailerwarehouseintegrationstrategiesConsideringData-DrivenMarketingEfficiency”

ThispaperfocusesonE-Retailerwarehouseintegrationstrategiesandproposethate-commerceretailersintegrateofflinechannelswithinwarehousesandstorestooffercustomersupgradedservicessuchasin-storepickupandquickdelivery,therebycreatingaseamlessomnichannelexperience.Basedonthis,thepaperdesignanintegratedsetofstrategies,includingthetraditionalwarehousemode(TWM)withoutwarehouse-storecooperation,thepre-warehousemode(PM)withwarehouse-storecooperation,andthewarehousestoremode(WSM)dividedintodifferentialpricingstrategy(DPS)andunitypricingstrategy(UPS)basedononlineandofflineprices.

However,therelacksadetailedelaborationonthesettingoftheproblembackgroundandmodelassumptions.And,accordingtothecontentofthemanuscript,Icannotseethedifferencebetweenthisstudyandtheexistingresearch.Theauthorsclaimsofinnovationarenotconvincing.Inaddition,Iwouldsuggestacarefulre-readoftheentirepaperforgrammaticalissuesandgeneralreadability.Therearestillmanydetailsthatneedtobeimprovedbeforebeingnextsubmission.Therefore,IcanonlyregrettosaythatthecurrentmanuscriptdoesnotmeettherequirementsoftheIJPR.Inconclusion,Isuggestthatthepapershouldberejected.

Besides,Ialsohaveseveralcommentslistedbelowandhopetheauthorscanaddressthemclearly.

1.Thelogicoftheintroductionisnotclear,andtheinnovationaspectsofthearticlecannotbeclarified.Theanalysismethodandmodelsetupareverypoor.

2.Thepapermentionsthat“Intheseintegration-basedpre-warehouseintegrations,e-commerceretailersarethekeypolicymakersforomnichannelplatformrelativetostores”.So,whatroledoestheplatformplay?Whatistherelationshipbetweenretailersandplatforms?Theauthordidnotgiveaspecificconcept.

3.Inthemode