CONSUMERSBRANDS

Onlinepayment:NaverPay

usersinKoreConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

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ThisreportoffersthereaderacomprehensiveoverviewofNaverPayusersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkNaverPayusersinKorea(’’brandusers’’)againstKoreanonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

?12,000+forcountrieswiththeextendedsurvey(includingKorea)

?2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

?ContinuousfromJanuarytoDecember

?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary?Brandusage

?Keyinsights

Withausershareof72%,NaverPayisthemostusedonlinepaymentserviceinKorea

Managementsummary:brandusageandcompetition

Top10mostusedonlinepaymentservicesinKorea

NaverPay

72%

kakaopay

64%

Toss

43%

SamsungPay

37%

KBPay

Payco29%

27%SmilePay

L.pay

PayPal

SSG19%

18%

14%

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Notes:Whichonlinepaymentserviceshaveyouusedinthepast12months?;MultiPick;Base:n=618onlinepaymentusers

Sources:

ConsumerInsig