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CONSUMERSBRANDS

Bookstores:Books11thStreetshoppersinKorea

ConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBooks11thStreetshoppersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkBooks11thStreetshoppersinKorea

(’’brandusers’’)againstKoreanbookstoreshoppersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

?12,000+forcountrieswiththeextendedsurvey(includingKorea)

?2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

?ContinuousfromJanuarytoDecember

?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary?Brandusage

?Keyinsights

Books11thStreetistheninthmostusedbookstoreinKoreawithKyoboBookCentreinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedbookstoresinKorea

KyoboBookCentre

42%

Yes24

35%

Aladin

32%

Coupang

YoungpoongBookstore

Interpark

Auction

Gmarket

Books1116%

15%

13%

11%

11BandiLuni’s

8%

4

Notes:Wherehav