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CONSUMERSBRANDS

Messengers:Skypeusersin

SouthAfricConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofSkypeusersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkSkypeusersinSouthAfrica(’’brandusers’’)againstSouthAfricanmessengerusersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

?2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

?ContinuousfromJanuarytoDecember

?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary?Brandusage

?Keyinsights

SkypeisthesixthmostusedmessengerserviceinSouthAfricawithWhatsAppinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedmessengerservicesinSouthAfrica

WhatsApp

93%

FacebookMessenger

57%

Telegram

Zoo32%

29%MicrosoftTeams

Skype

FaceTime

GoogleChat/Google22%

19%

17%

iMessage

11%

Discord

8%

4

Notes:Which