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CONSUMERSBRANDS
Dailynewspapers:CapeTimes
readersinSouthAfricConsumerInsightsreport
August2024
ConsumerInsightsGlobalsurvey
Introduction
ReportoverviewGlobalsurveymethodology
(1)
ThisreportoffersthereaderacomprehensiveoverviewofCapeTimesreadersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.
Additionally,thereportallowsthereaderto
benchmarkCapeTimesreadersinSouthAfrica
(’’brandusers’’)againstSouthAfricanreadersofdailynewspapersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)
?2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
?ContinuousfromJanuarytoDecember
?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofAugust2024
CHAPTER01
Managementsummary?Brandusage
?Keyinsights
CapeTimesistheeighthmostreaddailynewspaperinSouthAfricawithDailySuninfirstplace
Managementsummary:brandusageandcompetition
Top10mostreaddailynewspapersinSouthAfrica
DailySun
54%
DailyNews
36%
CityPress
Sowetan
BusinessDay
TheCi32%
30%
29%
Isolezwe
23%
CapeTimes
TheSta19%