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CONSUMERSBRANDS

Onlinepayment:ApplePay

usersinJapaConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofApplePayusersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkApplePayusersinJapan(’’brandusers’’)againstJapaneseonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

?12,000+forcountrieswiththeextendedsurvey(includingJapan)

?2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

?ContinuousfromJanuarytoDecember

?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary?Brandusage

?Keyinsights

ApplePayisthesixthmostusedonlinepaymentserviceinJapanwithPayPayinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedonlinepaymentservicesinJapan

PayPay

74%

RakutenPay

33%

dbarai

28%

LINEPay

AmazonPay

ApplePay

P18%

17%

17%

Paidy

8%

GMOpaymentgateway

MetaPay(Facebook5%

34

Notes:Whichonlinepaymentserviceshav