;Learningobjectives;UnitOutline;Scenario;职场实用英语交际教程(初级)——Unit7;1.Recently,ithaslaunchedanewenergydrinkandisplanningtosellitinNewZealand.
energydrink机能性饮料;能量饮料
e.g.Energydrinkhelpsfightphysicalandmentaltiredness.
能量饮料帮助抵抗身心疲惫。
2.Tothisend,JoannJones,thecompany’sSalesManager,asksYangTao,asalesassistant,todosomemarketresearchandwriteareporttopresenttheresults.
present/pr?zent/v.展现;表现
e.g.Thecompanyhasdecideditmustpresentamoremodernimage.
公司已决定,必须展现出更加现代的形象。;Languagetip
market,marketing和marketplace虽然都与市场相关,但具体含义有所区别:
⊙market指市场,是买卖双方以直接或间接的方式接触,实现商品与价值交换的场所,既可以是抽象的又可以是具体的;
⊙marketing指营销,包含了一系列为顾客提供价值的活动,通过这些活动促进销售,提高利润;
⊙marketplace指集市,是交易活动发生的具体场所。;Setthetask;职场实用英语交际教程(初级)——Unit7;职场实用英语交际教程(初级)——Unit7;Understandthetext;Understandthetext;Vocabulary;Languageinfocus;Languageinfocus;Prepareforthetask;;Understandthetext
Readagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).
ThemarketsizeofenergydrinksinNewZealandkeepsincreasingfrom2017to2020.
Themostpopularwayforstudentstobuyenergydrinksisthroughconveniencestores.
White-collarworkerspreferbuyingenergydrinksfromsupermarketstoInternetcafés.
Mostofthecustomersintheresearchhaveenergydrinks0-3timesperweek.
Mostcustomersinthe23-29agegrouphaveenergydrinks4-5timesperweek.;Understandthetext;Vocabulary
1.conveniencestore便利店
e.g.Itiswisetoopenaconveniencestorenearthemiddleschool.
在这所中学附近开设便利店非常明智。
2.vendingmachine自动售货机
e.g.Myteamisworkingonanewvendingmachineforsnack.
我的团队正在设计一款新的零食自动售货机。
3.café/k?fe?/n.咖啡馆;小餐馆
e.g.Thecaféwasonthetopfloorofthelibrary.
咖啡馆在图书馆的顶层。;Vocabulary
4.white-collar/wa?tk?l?/adj.白领阶层的
e.g.White-collarworkersnowworklongerhours.
白领工人现在工作的时间更长了。
5.blue-collar/blu?k?l?/adj.蓝领阶层的
e.g.AIrobotshaveanimpactonblue-collarjobs.
人工智能机器人影响了蓝领的工作。
6.frequency/