way.Intermsofnarrativebehavior,thenarrativestructureisledbylinearcontext,the
platestructurelayoutaddscolor,thenarrativeperspectiveofinternalperspectivecloses
theemotion,andthemixedperspectivebroadensthehorizon.Atthesametime,the
narrativetimeisadjustedbymultipleformstoimprovethenarrativeefficiencyand
communicationeffect.
However,throughtheanalysisofthesamplesofsilverhairbroadcastshortvideo,
itisfoundthatthereareacademicexpressionsinthevoiceofsilverhairbroadcastshort
videonarrative,whichhasnotyetbeenintegratedwiththetoneoftheplatform;
Insufficientintroductiondesignmakesitdifficulttoattractusersquickly;single
narrativemode,andinnovationbreakthroughsneedtoberealized.Therefore,attheend
ofthestudy,theauthorputsforwardthefollowingoptimizationsuggestionsforthe
problemsexistinginthenarrativepracticeofsilverhairbroadcast:first,thevoiceis
younger,andacommunicationbridgeisbuiltwithyoungusers;second,the
introductionandcontentarecoordinatedtoimprovetheattractivenessofknowledge
communication;third,thestructureisoptimizedandupgraded,andtheplatelayoutis
enhancedtoenhancetheviewingexperience.
Keywordsnarrativestrategy;Bilibili;Silverhairknowsowing;Shortvideo
III
第4章银发知播短视频“叙事话语”策略52
4.1叙事语态:多样化语态尝试,赢得青年用户认同52
4.2叙事符号:符号元素巧运用,增强叙事内容吸引力57
4.3叙事声音:视听语言齐助力,调节优化叙事节奏61
4.3.1同期声辅助,知识具象化62
4.3.2音效加持,提升趣味性63
4.4叙事文本:文字语言精策划,多维度提升叙事效果64
4.4.1疑问标题启思考,引人入胜65
4.4.2缺少简介概括主旨,难明核心66
4.4.3字幕辅助增信息,深化理解68
第5章银发知播短视频“叙事行为”策略71
5.1线性脉络引领,板块布局增色71
5.2内视角拉近情感,混合视角拓宽视野75
5.3多形式调整时长,注重叙事效率78
5.3.1顺序搭建框架,倒叙丰富情节78
5.3.2概要压缩时长,省略提炼精华80
5.3.3单一叙事清晰明了,重复叙事强化记忆82
第6章银发知播短视频叙事困境及优