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消费电子，智能硬件，工业，农业，自动化，机器

人，服务，教育………

CONSUMERSBRANDS

Washingmachines:Miele

ownersinItaly

ConsumerInsightsreport

June2024

ConsumerInsightsGlobal

Introductionsurvey

ReportoverviewGlobalsurveymethodology(1)

ThisreportoffersthereaderacomprehensiveoverviewDesign:OnlineSurvey,splitquestionnairedesign

ofMieleownersinItaly:whotheyare;whattheylike;Duration:approx.15minutes

whattheythink;andhowtoreachthem.Itprovides

insightsontheirdemographics,lifestyle,opinions,andLanguage:officiallanguage(s)ofeachcountrywith

marketingtouchpoints.AmericanEnglishofferedasanalternative

Additionally,thereportallowsthereadertobenchmarkRegion:56countries

MieleownersinItaly(’’brandusers’’)againstItalian

Numberofrespondents:

’

washingmachineownersingeneral(’category?12,000+forcountrieswiththeextendedsurvey

users’’),andtheoverallItalianconsumer,labelled(includingItaly)

as’’allrespondents’’inthecharts.?2,000+forthebasicsurvey